A life Cycle Analysis of the Sericulture Business in Ramyan's Rural Areas

Document Type : Research Paper

Authors

1 Department of Geography, Faculty of Humanities and Social Sciences, University of Golestan, Gorgan, Iran.

2 Ph.D. in Geography and Rural Planning, University of Tarbiat Modares, Tehran, Iran.

Abstract

The traditional activity of sericulture in Iranian culture and civilization, the need to maintain and continue it by utilizing different strategies linked to systematic market changes, such as the life cycle, is considered a way to activate, increase productivity, and gain competitiveness. Study was conducted in order to monitor sericulture activities in rural areas of Ramyan County. This study is descriptive and analytical in nature, and the sample population consists of 65 activists in the industry in the city that has been selected for the study. It was purposeful to select samples for experts, and selection for the local community was random. To analyze the data, we used the sum of mean scores, Friedman test, one-way analysis of variance, and t-test in SPSS software environment and ArcGIS to prepare the map. Based on comparing the current situation to the predicted average for growth and development of the business (T-value = 3), sericulture business has a numerical average of 2.11 at the end of the lower stages. In terms of development and growth, it is in the conflict phase. In addition, it is well known for its presence in regional markets, production in the traditional style, irregular planning, efforts to revive the sericulture, and the colorful role households play in marketing and preparing raw materials. Furthermore, examining the relationships between the life cycle components of this business can demonstrate the availability of environmental capital and its competitive advantages.

Keywords

References

 
A'arabi, S. M., & Shoarian, P. (2006). Hype Cycle, as a too/ for investment and adoption technologies. Industrial Management Studies, 4(12), 97-134.https://jims.atu.ac.ir/article_4398.html
Abedi Parijai, Abdullah (2014). The role of silkworm breeding on improving the economic status of rural households in Mazandaran province, Master's thesis of Gilan University, Agricultural Economics, Rural Development, under the guidance of Dr. Mohammad Karim Motamed.https://ganj.irandoc.ac.ir//#/articles/fe88bedb547fd95d5750a0d689ccfd5b
Alan S. Dunk, (2004). Product life cycle cost analysis: the impact of customer profiling, competitive advantage, and quality of IS information, Management Accounting Research, Volume 15, and Issue 4, Pages 401-414, https://doi.org/10.1016/j.mar.2004.04.001.https://www.sciencedirect.com/science/article/pii/S1044500504000174
Berdu, J, G &Pereira, M, F (2013). Silk production in Latin American regions, constraints and the way forward. Sericologia, 53(1):15-23.http://inserco.org/en/sites/default/files/berdu.pdf
Bhattacharjya, D., Alam, K., Bhuimali, A., & Saha, S. (2019). Perspectives of Sericultural farming for Sustainable Development. In book: Ecology, Sustainability and Technology: The Paradigm Shifting. New Delhi Publish.https://www.researchgate.net/publication/337243817_Perspectives_of_Sericultural_farming_for_Sustainable_Development
Black. E, L (1998). Life Cycle Impacts on The incremental Relevance of Earnings and Cash Flow Measures, Journal of Financial Statement Analysis, pp 40-56.https://www.scirp.org/(S (351jmbntv-nsjt1aadkposzje))/reference/referencespapers.aspx?referenceid=2319865
Campanel, C. (2009). Learning Ambiguity And Life Cycle Portfolio Allocation, Economic Dynamic, Vol. 13, Issue 3, pp. 478-483.https://econpapers.repec.org/article/redissued/09-54.htm
Chen, C. K., Liao, C. & Weng, T. C. (2006). Optimal replenishment policies for the case of a demand function with product-life-cycle shape in a finite planning horizon. Expert Systems with Application, 32(1), PP. 65–76.https://www.sciencedirect.com/science/article/abs/pii/S0957417405003088
Duque Ciceri, N., Garetti, M. & Terzi, S. (2009). Product lifecycle management approach for sustainability. In Proceedings of the 19th CIRP Design Conference–Competitive Design. Canfield University Press.https://webcache.googleusercontent.com/search?q=cache:gIPmpGIonegJ:https://core.ac.uk/download/pdf/138995.pdf+&cd=1&hl=en&ct=clnk&gl=ir
Firoznia G, Ziyae Tavana M H, Roknaddin Eftekhari A. (2007). Explaining the process of Evolution Rural Development; the application of Life Cycle Theory. MJSP 2007; 11 (1):93-119.https://hsmsp.modares.ac.ir/article-21-1190-fa.html
Giacomin, A., Garcia, J., Zonatti, W., Silva-Santos, M., Costa Laktim, M., & Baruque-Ramos, J. (2017). Brazilian silk production: economic and sustainability aspects, Procedia Engineering. 200, 89-95. doi:10.1016/j.proeng.2017.07.014.https://www.sciencedirect.com/science/article/pii/S1877705817328473
Girish, C., Kadian, K., Meena, B., & Mandi, K. (2020). An Assessment of Livelihood Security of Farmers Practicing Sericulture Based Dairy Farming in Karnataka State. International Journal of Livestock Research, 10(6), 43-50.https://www.researchgate.net/publication/341612295_An_Assessment_of_Livelihood_Security_of_Farmers_Practicing_Sericulture_Based_Dairy_Farming_in_Karnataka_State
Gruber, M. (2004). Marketing in New Venture: Theory and Empirical Evidence, Schmalenbach Business Review, Z.https://www.researchgate.net/publication/24049920_Marketing_In_New_Ventures_Theory_And_Empirical_Evidence
Hadodo, S., Pignal, C., & Malroux, L. (2006). A survey aiming to test the legitimacy of the marketing Product Life Cycle concept: Why the Product Life Cycle (PLC) model fails to explain in many cases the way products (goods) services´ sales evolve, and what problems can occur by using the PLC as a tool for strategic decisions.http://webcache.googleusercontent.com/search?q=cache:5R562D1coT0J:www.diva-portal.org/smash/get/diva2:237329/FULLTEXT01.pdf+&cd=1&hl=en&ct=clnk&gl=ir
Huang, Chi-Yo & Tzeng, Gwo-Hshiung. (2008). Multiple generation product life cycle predictions using a novel two-stage fuzzy piecewise regression analysis method. Technological Forecasting and Social Change. 75. PP. 12-31. 10.1016/j.techfore.2007.07.005.https://www.researchgate.net/publication/222398300_Multiple_generation_product_life_cycle_predictions_using_a_novel_two-stage_fuzzy_piecewise_regression_analysis_method
Islam, Ali Akbar (2003). Marketing Planning: Concepts, Patterns, Strategies, Experiences and Documentation, First Edition, Commercial Publications, Tehran.https://www.gisoom.com/book/1370431/
Jahanbani, Mahmoud (2011). Determining the product life cycle using fuzzy regression and determining the marketing strategy of the case study of Seng town in Niriz city, Shiraz University industrial management master's thesis, under the guidance of Dr. Ali Mohammadi.https://elmnet.ir/article/10501027-2721
Kallunki, J & Silvolla, H, (2008). The Effect of Organizational Life Cycle Stage On The Use of Activity-Based Costing, Management Accounting Research: 19, PP. 62-79.https://www.researchgate.net/publication/222681238_The_Effect_of_Organizational_Life_Cycle_Stage_on_the_Use_of_Activity-Based_Costing
Kazemi, M.A., & Eshlaghy, A.T. (2011). Developing the Product Strategy via Product Life Cycle Simulation according to the System Dynamics Approach, Applied Mathematical Sciences, Vol. 5, no. 17, 845-862.https://www.semanticscholar.org/paper/Developing-the-Product-Strategy-via-Product-Life-to-Kazemi-Eshlaghy/1f588025c4ff91bd7cfe83e850e8168f13035e2d
Kazemi, M.A., & Eshlaghy, A.T. (2011). Developing the Product Strategy via Product Life Cycle Simulation according to the System Dynamics Approach, Applied Mathematical Sciences, Vol. 5, no. 17, 845-862.https://www.semanticscholar.org/paper/Developing-the-Product-Strategy-via-Product-Life-to-Kazemi-Eshlaghy/1f588025c4ff91bd7cfe83e850e8168f13035e2d
Komninos, I. (2002). Product Life Cycle Management’; Urban and Regional Innovation Research Unit, Faculty of Engineering Aristotle University of Thessaloniki; Greece, pp 2-26.https://webcache.googleusercontent.com/search?q=cache:5CusQ0PRreYJ:https://www.amieindia.in/study-materials/product-life-cycle.pdf+&cd=1&hl=en&ct=clnk&gl=ir
Kotler, Philip (2003). Fundamentals of Marketing Management, Translated by Ali Parsaian, First Edition, Second Edition, Termed Publications, Tehran.https://www.gisoom.com/book/11146876/
Lalhmingsangi, K. (2019). Sustainable Livelihood for Women through Sericulture: A study of IBSDP beneficiaries, Aizawl District, India. International Journal of Humanities and Social Science Invention (IJHSSI), 8(4), 43-47.https://www.ijhssi.org/papers/vol8(4)/Series-1/G0804014347.pdf
Mahboobi, M., & Emdadi, A. (2016). Factors Deterring the Development of Sericulture Enterprises in Rural Areas of Somehsara County of Iran. Village and Development, 18(4), 111-131.http://rvt.agri-peri.ac.ir/article_59449.html
Mira, A., & karimi, S. (2011). Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group). Journal of Business Management, 3(3), 147-168.https://jibm.ut.ac.ir/article_28564.html
Mohammadi, Hossein; Mohammadi, Morteza; Kargar, Somia (2015). Factors affecting the choice of sales promotion strategy in different stages of the product life cycle) case study: food industry companies of Mashhad, Economy and Agricultural Development Magazine, Volume 30, Number, 4, pp. 369-360.https://jead.um.ac.ir/article_34126.html
Molaei, F., KarkehAbadi, Z., & Kamyabi, S. (2021). Needs Assessment of Creating a Smart Tourism Village in Bandar-Anzali. Urban tourism, 7(4), 49-60. doi: 10.22059/jut.2021.310536.839.https://jut.ut.ac.ir/article_80231.html
Moon, Youngme. (2005). Break free from the product life cycle. Harv Bus Rev. May; 83 (5): PP.86-94, 153. PMID: 15929406.https://pubmed.ncbi.nlm.nih.gov/15929406/
Motamed, M. K., & Ghorbani Piralidehi, F. (2021). Analysis of the Sustainability of Sericulture Industry in Guilan Province. Iranian Agricultural Extension and Education Journal, 17(1), 85-99.http://www.iaeej.ir/article_130511.html
Motamed, M. K., Kavoosi-Kalashami, M., & Rahi, M. R. (2017). The study of government’s supportive policies’ impact on silk cocoon production system at Guilan Province. Animal Production Research, 6(1), 139-151. doi: 10.22124/ar.2017.2236.https://ar.guilan.ac.ir/article_2236.html
Padhy, Kanhu. (2015). Various Approaches to Product Life Cycle Modeling & Simulation, 5th International Conference on Product Life Cycle Modeling Simulation & Synthesis, BITS Pilani, Hyderabad Campus, Volume: P-36.https://www.researchgate.net/publication/290430142
Rama Lakshmi CS. (2007). Potential for participation of women in Sericulture sector, March.https://www.researchgate.net/publication/322538612
Sadin, H, Pourtaheri, M. (2020). Evaluating the Life Cycle of Resorts Case study: Turkmen Saharan Golestan Province. MJSP 2020; 24 (2):201-229.https://hsmsp.modares.ac.ir/article-21-40000-fa.html
Sadin, Hossein (2019). Designing the branding planning model of rural businesses studied in the Turkmen Sahara region of Golestan province, doctoral dissertation of Tarbiat Modares University, geography and rural planning, the orientation of environmental planning and environmental quality of rural areas under the guidance of Dr. Mehdi Portahari.https://parseh.modares.ac.ir/thesis/10002814
Sadin, Hossein; Portahari, Mehdi; Ruknuddin Eftekhari, Abdol Reza (2020). Identifying and evaluating the life cycle of businesses with branding capabilities in rural areas, case: Turkmen Sahara region (Golestan province), Space Economy and Rural Development Quarterly, Volume 9, Number 3, Series 33, pp. 273-255.https://serd.khu.ac.ir/article-1-3590-fa.html
Sahneh, B., Sadin, H., & Jahedi, F. (2022). The Role of Sericulture in Improving the Sustainable Livelihood of Rural Households in Ramyan County. Geography and Environmental Sustainability, 12(1), 105-120. doi: 10.22126/ges.2022.7388.2491.https://ges.razi.ac.ir/article_2025.html
Sejasi Ghidari, Hamdallah; Ruknuddin Eftekhari, Abdul Reza; Mahdavi, Dawood (2015). Sustainable development of tourism entrepreneurship with an emphasis on rural areas, first edition, Semit Publications.https://samta.samt.ac.ir/content/8941/
Sonderegger T, Berger M, Alvarenga R, Bach V, Cimprich A, Dewulf J, Frischknecht R, Guinée J, Helbig C, Huppertz T, Jolliet O, Motoshita M, Northey S, Rugani B, Schrijvers D, Schulze R, Sonnemann G, Valero A, Weidema B P, Young S B. (2020). Mineral resources in life cycle impact assessment—part I: a critical review of existing methods. International Journal Life Cycle Assess 25, pp 784–797.https://doi.org/10.1007/s11367-020-01736-6.   https://link.springer.com/article/10.1007/s11367-020-01736-6
Taylor, M., Taylor, A. (2012). The technology life cycle: Conceptualization and managerial implications, International Journal of Production Economics, Vol 140, Issue 1, pp 541–553.https://econpapers.repec.org/article/eeeproeco/v_3a140_3ay_3a2012_3ai_3a1_3ap_3a541-553.htm
Van der Werf, H.M.G., Knudsen, M.T. & Cederberg, C. (2020). Towards better representation of organic agriculture in life cycle assessment. Nat Sustain 3, pp 419–425. https://doi.org/10.1038/s41893-020-0489-6.   https://www.nature.com/articles/s41893-020-0489-6
Yari Hesar, A., Mahdavi, D., Heydari Sarban, V., & Ebrahimi, Khadijeh (2016). Monitoring of Sustainable Tourism Life Cycle by using compilation model of Alen-Battler (The case study: Tourism Target Rurals of Ardabil province). MJSP 2016; 19 (4):185-216.https://hsmsp.modares.ac.ir/article-21-10464-fa.html
Zagidullin, R. R. (2008). Regulation of the Product Life Cycle, Russian Engineering Research, 2008, Vol. 28, No. 9, pp. 889–891. DOI: 10.3103/S1068798X08090128.https://link.springer.com/article/10.3103/S1068798X08090128
Geography and Territorial Spatial Arrangement
Volume 12, Issue 45
December 2022
Pages 23-50

Files

History

  • Receive Date: 17 April 2022
  • Revise Date: 03 November 2022
  • Accept Date: 21 November 2022

Share

How to cite

Statistics