Strategic Planning for the Regeneration of the Historical District of Zarch City, Iran, Based on Meta-SWOT Methodology

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Geography, Spatial Planning Division, Yazd University, Yazd, Iran.

2 M.A of Geography and Urban Planning, Department of Geography, Yazd University, Yazd, Iran.

Abstract

Considering the increase in inter-urban competition to attract financial resources through place-making policies and place branding, and the need to strengthen the urban competitiveness to attract these resources, the revitalization of the vulnerable historical districts is one of the challenging goals of contemporary urban planning. This article aims to formulate strategies for regenerating the historical neighborhood of Zarch city, Iran, using the Meta-SWOT methodology. Because the method is expert-based, 20 experts in urban planning and management participated in this research to provide the required data. Some of the most essential strategies according to the fitness of resources and capabilities with external factors and with the goals of urban regeneration in the historical district of Zarch city extracted in this research are as follow: Utilizing historical buildings to expand tourism capacities and empower low-income groups; Attracting private sector investment through place branding policies and promoting the economic potential of historical district; Strengthening the urban transportation network; Creating a desirable image through social media; strengthening public infrastructures to empower low-income groups; utilizing social media to attract international tourists and proposing tax and toll incentives to attract private sector investment.

Keywords

Main Subjects

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Geography and Territorial Spatial Arrangement
Volume 14, Issue 53
January 2025
Pages 121-150

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History

  • Receive Date: 17 October 2023
  • Revise Date: 08 November 2024
  • Accept Date: 16 November 2024

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