Review the factors affecting on membership and participation of villagers in rural cooperatives, Case study: Khorasan Razavi province

Rural cooperatives, as a foundaion for  gathering and concentrating small capitals and supplying manufacturing and service requiremens can take important steps for solving rural problems. But, often these companies do not exploit their real capacity, due to the lack of great participation of  villagers. Then, the Main question of this study is: what factors and features influence on the presence of villagers in this trend. To this aim, this assumption proposed that personal, family, social and geographical factors are effecive on increasing the partnership of these people in the rural cooperatives. In order to determine such factors and their relevant features, the analytical – descripive method was used. For this purpose 961 people of villagers who were seleced by cluster sampling method, were asked.
These people have been studied in view of knowledge and attitude with respect to their age, sex, educational level, residence area, occupation and livelihood situation. In addition to descriptive statistical methods the other methods were used for data analysis (t test, ANOVA and Chi2).
Results showed that people’s awareness of the benefits and interests of rural cooperatives and their attitudes about this foundaion greatly deponds on  their residence place, age, educational level, employment status and their livelihood (P<0.05).
Unlike awareness, the attitude was appropriate and positive in most of the studied cases in most caes. The highest attitude toward encouraging factors to join this foundation was79 percent and highest inappropriate attitudes which leads to non participation was 62 percent. Accordingly, if the negative attitude be promoted through increasing the awareness in different fields and considering other influential factors including personal or social characteristics, the rate of people joining to these companies will increase dramatically.