Presenting the Ideal Governance Model of Sustainable Tourism in Khuzestan Province

Document Type : Research Paper

Authors

1 Postdoctoral researcher of geography and urban planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran.

2 Associate Professor, Department of Geography and Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran.

Abstract

The favorable governance of sustainable tourism plays a very important role in achieving sustainable development in tourism areas. This approach can help reduce the negative impacts of tourism on the environment and local communities, while creating new economic and social opportunities. In this regard, the main goal of the current research is to provide a model for the governance of sustainable tourism in Khuzestan province. The statistical population of the present study includes about 4710509 citizens of Khuzestan province, and among them, using Cochran's formula, 386 people were selected and studied as a statistical sample. The tool used in this research includes a researcher-made questionnaire, whose validity was verified in terms of content (form) and structure, and its reliability was confirmed using composite reliability. Data analysis has been done through correlation analysis and structural equation modeling using SPSS and Smart PLS software. The results of structural equation modeling showed that according to the conceptual model of the test, a strong and significant relationship was observed between the research indicators and the favorable governance of sustainable tourism (p < 0.05) and the model fit indices also showed the suitability and fit of the data with the conceptual model and as a result Confirmation of the model. Finally, the comparison of the correlation coefficients shows that the institutional index (accountability, transparency, legality, participation, efficiency and effectiveness, flexibility, etc.) has the strongest relationship with the environmental index (r = 1.065) and then with the Technology and technology index (r = 1.055). Also, the results of the T.T.C. test showed that the most significant influence on the favorable governance of urban sustainable tourism is the index of the institutional index that has been assigned the first rank.Key words: Tourism, sustainable tourism, Hakmarvai, SmartPls, Khuzestan province. 

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