نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار جغرافیا و برنامه ریزی شهری، عضو هیات علمی گروه مدیریت جهانگردی دانشگاه علامه طباطبایی
2 عضو هیات علمی گروه مدیریت جهانگردی دانشکده علوم انسانی و اجتماعی، دانشگاه مازندران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Butler`s life cycle model of tourism destination considers different procedures in destination transition. Tourism destinations based on their position in the life-cycle, have characteristics that need to be consider in the strategic planning. Besides Butler`s theory, Doxey’s Irridex Model, by presenting different procedures, has defined particular behavioral and attitude reactions for destinations. Authors of this article, through demonstrating a combined and hybrid matrix, provide the possibility of reviewing the physical, social and cultural environment of destinations and on the other hand, through combining these tools make it possible to anticipate behaviors and attitudes of local community against the probable changes and tourism growth trend and also the possibility of development strategic fileds of tourism development of tourism destinations.
To do this end, four specific steps have been taken. 1) Recognition of the current status 2) analysis 3) synthesize and combination 4) presenting strategic fields and their prioritizing. The findings of the studies showed that the priority and combination of strategic fields at each stage is different, so that the under study area of Mesr-Farahzad-Mohamad Abad e Koure Gaz, Ashin-Rig e Jen-Jandagh And Abu Zaid Abad-Band e Rig , with respect to the specifications and their conformity with models characteristics are placed at the beginning of Growth Stage, Exploration and participation (based on destination life cycle model) and apathy, euphoria (Doxey’s Irridex Model) respectively, so in appropriate with their conditions, the required strategic field has been defined.
کلیدواژهها [English]
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